I help DTC brands turn one-time buyers into loyal customers.
Retention strategy and AI-accelerated execution. Signal the churn, build the playbook, deploy the agent. For DTC brands that want to grow LTV without growing headcount.
Who I help
Sound familiar?
Your acquisition is working. Your retention isn't.
You're spending to bring customers in. But they buy once and disappear. CAC goes up, LTV stays flat.
Customers buy once, then vanish.
No second purchase. No loyalty. You don't know if it's the product, the experience, or something else entirely.
You need a subscription or loyalty play but don't know where to start.
You know recurring revenue is the answer. You just don't have the strategy or the bandwidth to build it.
I work with DTC and eCommerce brands at the moment they need to get serious about keeping their customers. Whether you have a churn problem, a flat repeat-purchase rate, or you haven't built a retention system yet.
The methodology
Signal. Playbook. Deploy.
Signal
The Churn Signal MapWe start with the data. You provide anonymised behavioural exports — order history, lifecycle events, cancellation signals. No PII required. Within 48 to 72 hours you receive the Churn Signal Map: a visual breakdown of where customers are leaving, the top hypotheses for why, and a prioritised place to start.
Playbook
Ready to run, not ready to presentStrategy built to execute, not to impress in a meeting. Lifecycle moments, reactivation campaigns, segmentation logic, email and SMS sequence drafts, cancel flow scripts. Everything your team needs to move on day one. AI throughout to move faster and sharper than a traditional engagement.
Deploy
The retention agentAI-poweredWe don't just leave when the engagement ends. We deploy a lightweight AI agent that monitors your cohort health weekly, flags at-risk segments, and sends a Monday morning digest to your inbox. You don't need to hire someone to watch the data. The agent does it.
Signal. Playbook. Deploy.
Three ways to engage.
The Signal
Find your churn signal in 72 hours.
The entry point. You provide anonymised behavioural exports from your platform. Within 72 hours I deliver the Churn Signal Map: a visual breakdown of where customers are leaving, the top hypotheses for why, and a clear starting point.
Signal + Playbook
From churn diagnosis to ready-to-run strategy.
Full strategy engagement. We run the Signal diagnostic, then build your complete retention playbook. Lifecycle moments, reactivation campaigns, email and SMS drafts, cancel flow scripts. Things your team can run on day one.
Full Deployment
Strategy, playbook, and an AI agent that never clocks off.
The complete engagement plus the retention agent. We run Signal and Playbook, then deploy an AI monitoring agent that watches your cohort health weekly, flags at-risk segments, and sends a Monday morning digest to your inbox.
Not sure where to start? The audit is the right first step.
Founding partner opportunity
We're looking for 2 DTC brands to build the Churn Signal Map with us.
You get the full Signal engagement at cost. We get the case study. If we don't surface at least 3 actionable churn signals, you don't pay.
Selected work
Brands I've worked with.
Beauty Pie
Advised on retention strategy for one of the UK's most ambitious DTC membership models.
Pret A Manger
Supported the strategy behind Pret's recurring revenue model and subscription offering.
Oddbox
Designed and piloted a retention play for one of the UK's fastest-growing subscription box brands.
Advised as a vendor strategy partner
About
I'm Sammie Gibson.
I spent years inside Chargebee Retention, advising subscription eCommerce brands on reducing voluntary and involuntary churn. That meant cancel flow optimisation, save offer A/B testing, and pause-over-cancel programs for voluntary churn — and smart dunning sequences, payment retries, and revenue recovery for the involuntary side. The approach consistently saves 20 to 40% of customers who try to cancel, with some high-value segments seeing a 2x lift. I saw these numbers across dozens of brands. I also worked with Beauty Pie, Pret A Manger, and Oddbox as a vendor strategy partner on the broader retention picture.
I built Signal / Playbook / Deploy because I needed it for my own brand. I'm the founder of Givvie, a food gifting platform in Amsterdam. Nothing on the market was built for a founder running retention without a team. So I built the system I wished existed. That's what you get here — someone running the same methodology inside their own company, not presenting slides about it.
I use AI throughout my process. That means audits in days, not weeks. Strategies that ship in weeks, not months. I move faster than a traditional consultant without cutting corners on thinking.
Based in Amsterdam. Working with brands globally.
AI credentials
Trained. Certified. Building.
I don't just use AI tools — I'm trained on how to build with them.
Claude Code Masterclass
AI Fluency: Frameworks and Foundations
Claude Code in Action
Introduction to Agent Skills
AI Fluency for Small Businesses
Bootcamp: From Idea to Income in 4 Weeks
Work with me
Ready to stop losing customers?
Book a free 30-minute intro call. We'll talk about where your retention is leaking and whether I can help. No pitch, no pressure.
info@sammiegibson.com